FULFILMENT BY AMAZON
Grow your business across the European Union with Pan-European FBA
You may achieve up to 53% savings* in fulfilment fees and increase your FBA sales by up to 24%**
*Calculated as the highest achievable savings comparing the EFN fulfilment fees with the local fulfilment fees for each size/weight
**Based on a Aug 2023 study analyzing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
**Based on a Aug 2023 study analyzing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
Already selling with FBA?
Why sell with Pan-European FBA?
Having a single VAT registration number grants you the flexibility to sell with Pan-European FBA via Call off Stock (COS)
COS works by leveraging an EU-wide VAT legislative simplification which allows this type of transaction to occur, so long as certain requirements are met. You are only required to have a single VAT Registration Number (VRN) in either Germany, France, Italy or Spain to enable additional local storage for eligible ASINs in any of these countries.
Provide a Prime Experience to millions of Customers across Europe
Get Amazon fast delivery for customer orders in the countries where you allow Amazon to store your products. 91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
*According to 2020 FBA Satisfaction Survey
Save on your fulfilment costs by up to 53%
Pay the domestic FBA fulfilment fees in the countries where you allow Amazon to store your products instead of higher cross-border European Fulfilment Network (EFN) fees. Click here to see your own cost saving potential.
Accelerate your growth with flexible storage
Enable placement in at least 2 countries among Germany, France, Italy or Spain. You can enable it by providing VAT registration number in these countries, or through Call-off Stock*. Amazon will distribute and store your products for free, closer to customer demand.
*Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN (VAT registration number). Placement enablement in Poland is not yet allowed for Pan-European FBA through COS .
How Pan-European FBA works
Requirements
- List your FBA products with the same SKU in all required Amazon European stores: Germany, France, Italy and Spain.
- Enable placement in at least 2 of these countries with Pan-European FBA through VRN (VAT registration number)*, Pan-European FBA through COS or both options: Germany, France, Italy, or Spain**.
- Send your inventory to an Amazon Fulfilment Centre in Germany, France, Italy or Spain*. We will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand. Amazon will distribute your inventory across these countries for free!
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
**Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN (VAT registration number). Placement enablement in Poland is not yet allowed for Pan-European FBA through COS.
**Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN (VAT registration number). Placement enablement in Poland is not yet allowed for Pan-European FBA through COS.
It allowed us to have product in fulfilment centres nearest to the customer. Not paying any additional fees, we’re able to be extremely competitive on our pricing. Therefore, we sell more units.Zamir CajeeCEO, iQualTech
Sell with Pan-European FBA through VRN placement, COS, or both
Remember that you can expand your business in the EU with Pan-European through VRN, through COS or with both! With the 2 options you will receive the same Pan-European benefits: fast delivery promise and local fulfillment fees in the countries you have enabled for placement.
Example: You can expand your business with Pan-European FBA through VRN by enabling placement in Spain and in France (with a Spanish VRN and with a French VRN). And you can expand your business with Pan-European through COS by enabling your placement in Germany and in Italy.
Pan-European through COS
Pan-European through VRN
Combination Pan-European through COS and VRN
Do I need to have an EU VAT registration number in each of the countries I have enabled for placement?
No, you are only required to have a single VAT Registration Number in either Germany, France, Italy or Spain *. In addition, you must have no Place of Establishment (PoE) in a country enabled for COS.
Yes, you need to have a VAT registration number for each country where goods are stored in the EU**.
With Pan-European COS you need to have a single VAT Registration Number in either Germany, France, Italy or Spain*. With Pan-European VRN you need to have a VAT registration number for each country where goods are stored in the EU**.
Do I need to enroll into the Union One Stop Shop (UOSS) VAT Declaration? More info here
Only If you are a seller based in the EU, you need to be enrolled into the Union-OSS VAT Declaration.
Amazon recommends you to opt into UOSS or obtain a VAT registration number in each EU Member State where you perform B2C Distance Sales.
Yes, since for COS it is mandatory if you are a seller based in the EU.
*You will be responsible for additional VAT reporting requirements, including submitting EC Sales Lists (ECSL) to the tax authority in the country from which goods will be dispatched.
**By storing goods in countries other than your home store, you will have additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Click here for more information.
**By storing goods in countries other than your home store, you will have additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Click here for more information.
Pan-European FBA and the
European Fulfilment Network
Pan-Europese FBA
European Fulfilment Network (EFN)
Fulfilment costs
Local fulfilment fees and fast delivery promise in all the EU countries enabled for storage and Cross-border fulfilment (EFN) fees in the rest. Example Standard Parcel: Dimensions: ≤ 45 X 34 X 26 cm ≤ 400 g = € 3,60 - € 5,50 / 49,95 kr / 5,83 zl in the countries enabled for storage
Cross-border fulfilment (EFN) fees € 7,41 - € 7,96 / 74,45 kr / 33,08 zl
VAT
A VAT number is required for each country where goods are stored
A VAT number is generally not required in the destination store
Inventory management
Amazon distributes and stores your products across the EU, in the countries you enabled for placement
Amazon stores products locally only, ready for local delivery or to dispatch to other countries
How to get started with Pan-European FBA through VRN or COS
Step 1
Create an Amazon Selling Partner account and add your products to FBA
Step 2
List your eligible FBA products in all required Amazon European stores (Germany, France, Italy and Spain) with the same SKU. The Build International Listings tool helps you synchronize the offer prices, and create and translate offers from a single source store to one or more target stores.
Step 3
Enable at least 2 countries for Amazon to store your products* (Germany, France, Italy, Spain, Poland)
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Step 4
Send your inventory to an Amazon Fulfilment Centre in the EU (Germany, France, Italy, Spain or Poland). We will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand. We distribute your inventory across these countries for free!
*Germany, France, Italy, Spain or the Netherlands for Pan-European FBA via VAT number. Inventory in the Netherlands is not yet allowed for Pan-European FBA via COS.
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfillment by Amazon
What is Pan-European FBA?
The Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises, and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to seller central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon Fulfilment Centre. Moreover, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden, and Belgium.
Once you send your products to an EU fulfillment center, we will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Once you send your products to an EU fulfillment center, we will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Which stores are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, and Belgium.
What is Pan-European FBA fee?
Through Pan-European FBA, you will pay local fulfillment fees in all the EU countries enabled for storage, and Cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in Pan-European FBA, you must meet the following eligibility requirements:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfillment center in the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfillment center in the EU.
What are the benefits of Pan-European FBA?
These are the main benefits of selling through Pan-European FBA:
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
6. Sell FBA Small and Light products through Pan-European FBA.
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
6. Sell FBA Small and Light products through Pan-European FBA.
How can I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfillment centers at its own discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How do I list my products via Pan-European FBA Programme?
To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business.
How can I sell Low-Price FBA products through Pan-European FBA?
You can enroll eligible Low-price FBA rates offers in Pan-European FBA and the Remote Fulfilment between UK and EU. Products will automatically receive Low-Price FBA rates when they are priced at or below (including Value Added Tax (VAT)) the following amounts:
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
You can see more information about Low-price FBA rates for Pan-European FBA here.
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
You can see more information about Low-price FBA rates for Pan-European FBA here.
Start fulfilling across Europe with Pan-European FBA
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
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