What is Amazon Launchpad?
Amazon Launchpad is a programme that helps entrepreneurs launch and boost the sales of unique, innovative, or sustainable products on Amazon by offering them premium benefits. Amazon Launchpad is ideal for startups and small/medium brands with a unique selling point. Thousands of cutting-edge brands worldwide have taken advantage of Amazon Launchpad’s customer engagement tools, merchandising, and strategic support to improve discoverability, and help grow online sales.
What are the benefits of Amazon Launchpad?
Strategic support
Let an experienced onboarding manager help accelerate and sustain your business growth
Identify gaps and areas of opportunity to grow your business. We’ll help you set tangible goals, create listings, improve detail pages and optimise your account. You are in control: most of our training and resources are self-service and accessible online 24/7. We will be by your side, monitoring your success, providing personalised consultancy and technical support leading to self-sufficiency and success!
Customer engagement tools
Access premium tools to connect your brand with your customers
Leverage our services and tools like A+ Premium and product detail page quality reports to engage visually and inform customers better. These may help increase your traffic and conversion rates. We will support you in building an advertising strategy through free limited deals, coupon fee discounts, and sponsored product campaign optimisation (subject to eligibility). Our free translation services will help you sell across Europe and UK, and you will also be eligible for AWS credits to scale your business on the cloud.
Amazon-merchandising
Help klanten je unieke product te ontdekken: promoot het in alle Amazon-winkels
Breng jouw unieke merk onder de aandacht in al onze Europese, digitale etalages. Je krijgt uitnodigingen voor Amazons belangrijkste promotie-evenementen, voor Lightning Deals en voor een plekje op de Amazon-homepage. Profiteer van PR- en marketinginitiatieven die we speciaal hebben ontworpen om start-ups in potentiële bestsellers om te toveren.
Global Expansion
Expand internationally from Amazon Launchpad locales in 9 different countries
Amazon Launchpad facilitates introductions to receive launch support and benefits in each region.
Are you a brand owner that wants to sell on Amazon?
Be inspired by entrepreneurs on
Amazon Launchpad
From unique beauty products to innovative electronics, from fine foods to footwear: We have already helped thousands of companies around the world grow their brands and startups online, by making their original entrepreneurial ideas discoverable to millions of Amazon customers.
We hebben op zijn minst de weergaven van het product en de verkoop verdubbeld toen we op Amazon Launchpad zatenMarie Mérouze, CEOMarbotic
Het afgelopen jaar zijn onze verkopen op Amazon met meer dan 100% gegroeid. Amazon Launchpad maakte deel uit van die extra groei.Martha Silcott, CEOFabLittleBag
Wat me aansprak bij Amazon Launchpad is dat je een expert krijgt die antwoord heeft op alle vragen die je Amazon ooit wilde stellen.Afsaneh Parvizi-Wayne, OprichterFreda Health
Wat me het meest beviel aan Amazon Launchpad was het strategische merkbeheer en de mogelijkheid om zo snel mogelijk uit te breiden in Europa.David Tansley, Mede-oprichterBoompods
Met Amazon Launchpad kunnen we ons verhaal beter vertellen, wat betekent dat we beter met onze klanten kunnen communiceren. Tegenwoordig koopt de consument een authentiek verhaal.Lara Morgan, OprichterScentered
Dankzij Amazon Launchpad is onze omzet ten opzichte van vorig jaar met 300% gestegen.Hannah Saunders, OprichterToddle
Direct nadat we ons product op Amazon Launchpad hadden aangeboden, is onze omzet met meer dan 150% gestegen.Neil Smith, OprichterLifeSafe
Lees verder
Lees verder
Lees verder
Lees verder
Lees verder
Lees verder
Lees verder
Explore What's New
Stimuleer je merk nog meer met onze huidige initiatieven op maat van duurzame en innovatieve merken.
Innovation Awards
Do you create cutting-edge products that bring innovation into the everyday, building a better future for us all?
Apply for a chance to win the Amazon Launchpad Innovation Awards and boost your startup with €100,000 and more
Apply for a chance to win the Amazon Launchpad Innovation Awards and boost your startup with €100,000 and more
Sustainability Accelerator
The Amazon Launchpad Sustainability Accelerator is a 3-month, equity-free program that supports early-stage start-ups that are building products designed with their environmental impact in mind.
APPLICATION
How can you join Amazon Launchpad?
Whether you are an existing Amazon seller or new to selling on Amazon, you can be eligible to join the programme. Just complete our application form, and we’ll get back to you within ten business days.
FEES
What does Amazon Launchpad cost?
Selling Partners on Amazon Launchpad pay an incremental 5% referral fee, in addition to the standard category referral fee on each item sold. The additional fee applies to all sales on the account and is charged based on the total sum paid for the item by the customer, including all applicable taxes and customs fees.
Frequently Asked Questions
Who is Amazon Launchpad for?
We review applicants case-by-case against our criteria before accepting applicants into the Amazon Launchpad programme. We are looking for brand owners from any product category, with a unique selling point and brand story, looking to maximise their potential globally.
I already sell on Amazon, can I join?
Yes, if you are already selling on Amazon, you can participate in the Amazon Launchpad programme. Complete our programme application form, and we will get back to you within ten days.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
If you are part of our three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx), Australian store (Amazon.co.au) or Indian store (Amazon.in) you will need to reapply to join Amazon Launchpad Europe. If you join Amazon Launchpad on Amazon.nl, the programme will automatically enrol you in all six European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl) without reapplying. Learn more about global selling here.
How will Amazon Customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon's stores (www.amazon.co.uk/launchpad, www.amazon.de/launchpad, www.amazon.fr/launchpad, www.amazon.it/launchpad, www.amazon.es/launchpad, www.amazon.nl/launchpad) featuring Amazon Launchpad products. Our account management and marketing teams will also work with you to help improve exposure of your products. Additionally, your products are treated like any other listings at Amazon, so discovery through search is no different.
How long does the programme last?
The programme requires a one year commitment. After that period, you can decide to stay on the programme for longer, in which case you do not need to do anything, or to leave the programme, at any time, by sending us a 30-day notice via email.
Where can I go to learn more about joining Amazon Launchpad?
Apply to the Amazon Launchpad programme and someone from our team will be in touch. You can also get started with our Amazon Launchpad Help page in Amazon Seller Central or Amazon Seller University.
Are you a brand owner that wants to sell on Amazon?
On this site, we use cookies and similar tools (collectively, "cookies") to provide and improve services to you and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
