Strategic Account Services - SAS Pro
Boost your growth on Amazon with a dedicated Marketplace Consultant by your side
SAS Pro offers strategic advice and personalised recommendations tailored to your business, with the aim of accelerating your growth and profitability and helping you unlock your full potential in European Stores.
Dedicated Amazon Marketplace Consultant for your account
A complete team of Amazon experts behind your Marketplace Consultant
Proactive strategic insights driven by in-depth marketplace expertise
Implementation support for listings, content, and catalogue
Access to specialist teams within Amazon
Seller Success Story
Who supports you
A dedicated team of Amazon experts behind your success
When you join SAS, you don't just get a consultant — you get a whole team of specialists who work together on your account. Here's who you have access to:
Marketplace Consultants and Managers
Your dedicated contact person, supported by a management team, who coordinates your overall account strategy, identifies growth opportunities, and ensures that all specialist support is aligned with your business goals.
Premium Selling Partner Support (PSPS)
Focused on operational troubleshooting when the usual Selling Partner Support case doesn't resolve your issue. PSPS intervenes to provide practical solutions to complex operational problems.
Escalation Process Support (EPS)
Your Marketplace Consultant acts as your internal advocate for account health, listing issues, policy questions, and escalation support — one of the most valued aspects of the program.
Specialists
Access to internal Amazon resources and teams that specialise in specific areas of the marketplace that provide focused expertise and practical support when your account needs it.
Together, this means that multiple pairs of eyes are focused on your account — not just one consultant.
What we offer
Key growth levers
Selection and catalogue
End-to-end support for listing creation, A+ content, SEO optimisation, catalogue health, and selection recommendations.
Catalogue Optimisation, Performance Review, ASIN Recommendations, Search Optimisation, and more.
Promotions and events
Strategic support for deals, coupons, Lightning Deals, Top Deals, Deal of the Day, and Prime Day.
Coupons, Lightning Deals, Best Deals, Top Deals, and more.
Fulfilment by Amazon (FBA)
Assistance with FBA enrolment, inventory health, inbound shipments, PanEU FBA, Heavy and Bulky, inventory management.
FBA Enrolment, Inventory Health, Managing Shipments, Pan-European FBA, and more.
Seller shipping and external logistics
Support for MFN, Seller Fulfilled Prime (SFP), multi-channel fulfilment, and supply chain optimisation.
MFN, SFP, Multi-Channel, External Supply Chain, and more.
Expansion
Support to grow from EU5 to EU10 (Belgium, Netherlands, Ireland, Sweden, Poland), plus global expansion.
EU5 to EU10, Pan-EU, Out-of-Country Sales (OOC), Global Expansion, and more.
Ad support
Guidance for Sponsored Products, Sponsored Brands, Display Ads, and Amazon DSP.
Sponsored Products, Brands, Display, Amazon DSP, and more.
Profitability
Pricing tools, price optimisation, margin analysis, and automated pricing strategies.
Pricing tools, Automated Pricing, Pricing Optimisation, Margin Analysis, and more.
Trademark Registration & Brand Support
Help with Trademark Registration, Brand Store, Enhanced Brand Content, Vine, Amazon Transparency, and Project Zero.
Trademark Registration, Brand Store, A+ Content, Vine, and more.
B2B
Support for Amazon Business, B2B pricing features, and reaching business customers.
Amazon Business, B2B Pricing, Quantity Discounts, VAT Invoicing, and more.
Sustainability
Assistance with Climate Pledge Friendly, sustainability reporting, packaging optimisation.
Climate Pledge Friendly, Sustainability Reporting, Packaging Optimisation, Compact by Design, and more.
Implementation Services
Practical implementation support for listing creation, content optimisation, and catalogue management, provided by a dedicated service team working with your Marketplace Consultant.
Listing Creation and Optimisation, Keyword Analysis, Variation Creation, and more.
Operational support
Troubleshooting
Your team acts as an internal advocate for listing issues, policy questions, and escalation support.
Listing Suppression, Policy Questions, Direct Escalation, Case Follow-up and Resolution.
Account Health (EPS)
Proactive monitoring and escalation process support when standard issues don't solve your problem.
Monitoring, Risk Detection, Escalation Process Support, Account Recovery, and more.
Compliance
Policy compliance guidance, regulatory support, and listing health management.
Policy Compliance, Regulatory Support, Listing Health, Account Status Monitoring.
Pilots & early access - Get early access to Amazon beta programs and new features before they're widely available.
The above list is not exhaustive. Your Marketplace Consultant can connect you to additional tools, resources, and support beyond what's listed here.
Available services may vary by level.
Available services may vary by level.
Service Levels
Your service level grows with your business
As your business grows, so does the level of support and time spent. Your Marketplace Consultant and partner teams are investing in more depth at every level - with greater strategic focus, more frequent interaction, and closer collaboration.
Your level is determined by your Trailing 12-Month (TTM) Ordered Product Sales (OPS). We review your level every two months in January and July so that your service level reflects the current scale of your business.
BASE
<€2,000,000
Yearly
Yearly
€400/month
+0.60% of monthly OPS
€5,500/month
€5,500/month
Fees Exclude VAT-VAT charged on top
Objectives
Responsive for fast-growing SMBs
Company Reviews
Every 2 months
Response time
Within 48 hours
Troubleshooting
Escalations via MC
Personally
Available
MC commitment
Shared MC
Growth levers
Core self-service tools
Access to Amazon Experts
Core team support
Personal meetings
Limited availability
PLUS
€2,000,000 - €10,000,000
Yearly
Yearly
€750/month
+ 0.40% of monthly OPS
€5,500/month
€5,500/month
Fees Exclude VAT-VAT charged on top
Objectives
Proactive for large established companies
Company Reviews
Every month
Response time
Within 24 hours
Troubleshooting
Additional contact person
Personally
Available
MC commitment
Dedicated MC with focus
Growth levers
Full access and dedicated support
Access to Amazon Experts
Comprehensive specialist access
Personal meetings
Available
PREMIUM
> €10,000,000
Yearly
Yearly
€1,600/month
+ 0.30% of monthly OPS
€5,500/month
€5,500/month
Fees Exclude VAT-VAT charged on top
Objectives
Proactive for large established companies
Company Reviews
Every month
Response time
Within 24 hours
Troubleshooting
Additional contact person
Personally
Available + Amazon Leadership
MC commitment
Very dedicated MC with few sellers
Growth levers
Full suite, pilot access and specialist team
Access to Amazon Experts
Full specialist team and Amazon Leadership access
Personal meetings
Available upon request
Your level is determined by your TTM OPS, evaluated biannually in January and July. All rates excl. VAT - VAT is charged additionally.
Prices
In 2024, Selling Partners who chose Strategic Account Services grew 20% * more than non-managed Selling Partners in Europe.
The table shows the cost distribution by program. All levels are capped at €5,500 per month.
The table shows the cost distribution by program. All levels are capped at €5,500 per month.
*As this figure is an average, it should not be taken as an indication of the exact growth your company would achieve as your specific growth will be dependent on your input and various other external factors.
**The total monthly value of your products sold on the UK and EU Amazon Stores, including the item price and any shipping, gift wrap or other charges, for the month preceding the month in which the invoice will be issued.
**The total monthly value of your products sold on the UK and EU Amazon Stores, including the item price and any shipping, gift wrap or other charges, for the month preceding the month in which the invoice will be issued.
BASE TIER PRICING EXAMPLE
Monthly turnover**
€100,000
€400
Monthly costs for the basic level
+
0.60%
of your monthly turnover
Total monthly rate
€1,000
(excl. VAT)
PLUS TIER PRICING EXAMPLE
Monthly turnover**
€500,000
€750
Monthly costs for the plus level
+
0.40%
of your monthly turnover
Total monthly rate
€2,750
(excl. VAT)
PREMIUM TIER PRICING EXAMPLE
Monthly turnover**
€1,000,000
€1,600
Monthly premium level fees
+
0.30%
of your monthly turnover
Total monthly rate
€4,600
(excl. VAT)
How to sign up
Eligibility Required
Eligibility required:
SAS Pro isn't open to all sellers. Application is subject to an eligibility check by our team, which will review your application based on your business maturity and sales volume on Amazon. Submitting an application does not guarantee registration.
SAS Pro isn't open to all sellers. Application is subject to an eligibility check by our team, which will review your application based on your business maturity and sales volume on Amazon. Submitting an application does not guarantee registration.
- Eligibility is assessed based on sales volume, business maturity, and account status. Not all applications are approved
- Applications are reviewed by the SAS team - you will be notified of the result
- Your service level (Base, Plus, or Premium) will be determined upon approval
How it works
Read and review Program Policies
Please read the SAS Pro Program Policy carefully via this link to understand the program terms, benefits, and obligations.
Submit your request
If you are interested in participating, submit your application directly via the same link.
Request review
Our team will review your application and evaluate your eligibility. You will be informed of the result and, if approved, about your assigned service level.
Accept policy and sign up
Once approved, you accept the Program Policy to confirm your enrolment and officially participate in the program.
Connect with your Marketplace Consultant
Once approved, you'll be paired with your dedicated Marketplace Consultant who will contact you to launch the partnership.
Requirements
Minimal commitment: 6 months
Cancellation: 30 days notice period
Maximum: No maximum duration
Level assessment
Frequency: Half-yearly in January and July
Basis: Based on Trailing Twelve Months (TTM) Ordered Product Sales
Cost period: No maximum duration
Frequently Asked Questions
General
1. What is Strategic Account Services?
SAS Pro is an account management program that helps sales partners receive guidance and advice from a dedicated Marketplace Consultant to grow their business on Amazon. Your Consultant is an Amazon employee with access to internal tools, data, and expert teams - providing strategic advice, data-driven insights, troubleshooting, and execution support.
2. What are the eligibility requirements?
Registration is required to participate in the Strategic Account Services Account Management Program (“Program”). Sellers must have an active sales account in the EU and/or UK Amazon Stores with active offers to receive services. Amazon reserves the right to determine eligibility based on additional factors, including but not limited to account health, product categories, and sales history.
3. How do I know if SAS Pro can help my business grow?
SAS Pro sellers benefit from structured business reviews, proactive opportunity identification, and practical support in all key growth areas. Our program maintains a 94% + seller satisfaction.
4. What does my first month with SAS Pro look like?
You'll receive a Welcome Talk with your Marketplace Consultant, a Welcome Package with key resources, a full account performance review, priority areas are determined based on your goals, and floors in your focus areas begin.
5. How long is the plan requirement?
The minimum commitment is 6 months. After the minimum period, you can terminate by giving 30 days' notice. There is no maximum duration.
6. When will I be invoiced?
Invoicing takes place within the first five calendar days of each month for the current monthly costs. All rates are exclusive of VAT - VAT is calculated at the local rate on top of all listed rates.
7. Can I expect preferential policy treatment when I log in?
No, Amazon policies apply equally to all sellers. SAS Pro offers strategic guidance and support but does not provide policy exceptions or preferential treatment.
8. What if I am dissatisfied?
We conduct quarterly satisfaction surveys to gather feedback. You can also request a meeting with your Marketplace Consultant's manager to discuss any concerns. The minimum commitment is 6 months, after which you can terminate by giving 30 days' notice.
Your Marketplace Consultant
9. Are Marketplace Consultants Amazon Employees?
Yes, all Marketplace Consultants are Amazon employees with full access to internal tools, data, and expert teams in advertising, logistics, brand, compliance, and more.
10. Can I meet my Marketplace Consultant in person?
Yes - in-person meetings at Amazon office locations can be arranged. Premium sellers receive regular personal company reviews; Plus and Base sellers can request in-person sessions based on availability.
11. I have more than one sales account. Can I work with the same Marketplace Consultant?
Each account must be registered separately. However, your Marketplace Consultant will coordinate strategy between your accounts where possible.
12. If I'm not a brand owner, can SAS Pro help me?
Yes, SAS Pro helps brand owners and resellers alike. Your Marketplace Consultant offers customised support regardless of your business model.
Coverage & Billing
13. Does SAS Pro cover my UK and EU accounts?
Yes, your Marketplace Consultant provides support in the UK and all EU stores, and helps you develop a coordinated Pan-European strategy across stores including Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, and Poland.
14. How am I billed if I sell in more than one Store?
If you have a unified account, the fixed rate is billed once, regardless of how many EU/UK stores you sell to. If you have separate accounts for each store, you can choose which accounts we support and you'll be billed separately for the selected accounts.
Troubleshooting
15. What does problem solving look like in practice?
While we're primarily a Strategic Service, if you experience a listing suppression, account highlighting, fulfilment issue, or policy concern, your Marketplace Consultant acts as your internal advocate. They have direct access to Amazon's internal teams and escalation paths to resolve issues efficiently.
Ready to Grow with a Dedicated Marketplace Consultant?
Join thousands of European sellers who trust SAS Pro to unlock their full potential on Amazon.
