Lower rates in 2026 = higher margins. See what you're savingLower rates in 2026 = higher margins. See what you're savingFULFILMENT BY AMAZON (FBA)
Grow your business across the EU with Pan-European FBA
You can save up to 53% on fulfilment costs and increase your FBA sales by up to 24%**
*Calculated based on the highest achievable savings by comparing European Fulfilment Network (EFN) fulfilment costs with local fulfilment costs for all sizes/weight.
**Based on a study August 2023 that analysed 1.9 million Pan-European FBA listings compared with similar FBA offerings that did not use Pan-European FBA. This is provided only as a general reference point. It does not reflect real-time updated data and is not specific to an ASIN or product category. Actual results may vary based on a wide range of factors including, but not limited to, seasonality, selling price and existing fulfilment solution. Amazon does not guarantee specific results for your business through the use of Pan-European FBA.
**Based on a study August 2023 that analysed 1.9 million Pan-European FBA listings compared with similar FBA offerings that did not use Pan-European FBA. This is provided only as a general reference point. It does not reflect real-time updated data and is not specific to an ASIN or product category. Actual results may vary based on a wide range of factors including, but not limited to, seasonality, selling price and existing fulfilment solution. Amazon does not guarantee specific results for your business through the use of Pan-European FBA.
Already selling with FBA?
Why sell with Pan-European FBA?
Save up to 53% on your fulfilment costs
Pay domestic FBA fulfilment fees in the countries where you let Amazon store your products instead of the higher international European Fulfilment Network (EFN) fees. Click here to see how much you can save.
Provide a Prime experience to millions of customers across Europe
Enjoy fast Amazon delivery to customers in the countries where you let Amazon store your products. 91% of sales partners say they are very satisfied with the fast delivery across Europe.*
Accelerate growth with flexible storage
Activate inventory placement in at least 2 EU countries, with a choice of Germany, France, Italy, Spain, or Poland. Amazon distributes your products free of charge and brings them closer to customer demand.
How Pan-European FBA works
Requirements
- Choose at least 2 Amazon EU stores where you want to store your products. We take care of moving them at no extra cost.
- List your FBA products online with the same SKU in all required Amazon EU stores: Germany, France, Italy, Spain and the Netherlands*.
- Make sure you meet the compliance requirements for your products.
*As of 3 September 2026, all Pan-EU FBA products (new and existing) must be actively offered in the Netherlands to subscribe and continue to receive Pan-EU benefits.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
In this way, we can store our products in the fulfilment centres that are closest to customers. As we don't pay any extra fees, we can be extremely competitive with our prices. This allows us to sell even more units.Zamir CajeeCEO, iQualTech
Pan-European FBA and the
European Fulfilment Network
Pan-European FBA
European Fulfilment Network
Fulfilment fees
Pan-European FBA costs
European Fulfilment Network costs
VAT
You need a VAT number for each country where your goods are stored
You generally don't need a VAT number for the country in which the Amazon store is located
Inventory Management
Amazon distributes and stores your products throughout the EU, in the countries for which you have enabled inventory
Amazon only stores products locally, for local delivery, or shipping to other countries
How to get started with Pan-European FBA via VAT number
Step 1
Create an Amazon Selling Partner account and add your products to FBA
Step 2
List your eligible products in all required European Amazon stores (France, Germany, Italy, Spain, Poland, and the Netherlands*) with the same SKU. With the BIL tool, you can synchronise listing prices and create offers and translate them from one source store to one or more target stores.
Important: If you sell products in Germany or France, you must meet the requirements for Extended Producer Responsibility (EPR). Click here for more information.
Important: If you sell products in Germany or France, you must meet the requirements for Extended Producer Responsibility (EPR). Click here for more information.
*As of 3 September 2026, all Pan-EU FBA products (new and existing) must be actively offered in the Netherlands to subscribe and continue to receive Pan-EU benefits.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
Step 3
Enable at least 2 countries where you want Amazon to store your products* (France, Germany, Italy, or Spain). You can set your inventory storage preference by country: store with VAT number and/or store without a VAT number via Call-Off Stock.
Step 4
Ship your inventory to an Amazon Fulfilment Centre in the EU* (Germany, France, Italy, Spain).
Note: Starting from 17 April 2026, a 1.5% fuel and inflation surcharge will be applied to fulfilment fees for Fulfilment by Amazon (FBA) in the United Kingdom, France, Germany, Italy, Spain, Poland, Sweden, the Netherlands, Ireland and Belgium stores. The Revenue Calculator, Profit Analytics dashboard and Fee and Economics Preview reports have all been updated to reflect the fuel and logistics-related surcharge and are available to help you understand the specific impact to your business.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for e-commerce.
What is Pan-European FBA?
The Pan-European FBA is a service offered to Amazon selling partners to sell their products to customers across Europe faster and more easily. This can help sellers to save on fulfilment costs, promise fast deliveries, and reach a wider range of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to seller accounts in the following EU stores: France, Germany, Italy, Spain and the Netherlands*. You must enable inventory placement in at least two of these stores and ship your inventory to an Amazon fulfilment centre. Plus, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden, Belgium, and Ireland.
Once you ship your products to an EU fulfilment centre, we will store your inventory in our EU fulfilment network in the countries for which you have enabled placement. This is to ensure that your products are available to meet expected customer demand. We'll distribute your inventory across these countries at no extra cost.
To benefit from domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must allow placement in Germany or France.
Once you ship your products to an EU fulfilment centre, we will store your inventory in our EU fulfilment network in the countries for which you have enabled placement. This is to ensure that your products are available to meet expected customer demand. We'll distribute your inventory across these countries at no extra cost.
To benefit from domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must allow placement in Germany or France.
*As of 3 September 2026, all Pan-EU FBA products (new and existing) must be actively offered in the Netherlands to subscribe and continue to receive Pan-EU benefits.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
Which stores are included in Pan-European FBA?
Pan-European FBA is available at the following Amazon stores: Germany, France, Italy, Spain, Netherlands, Poland, Sweden, Belgium and Ireland.
What are Pan-European FBA costs?
Through Pan-European FBA, you pay local fulfilment costs in all EU countries that are enabled for inventory storage, and Cross-border fulfilment (EFN) costs in the rest of the EU countries. You can find the detailed FBA fee chart in this guide.
How do I apply for Pan-European FBA and what are the requirements?
To participate in Pan-European FBA, you must meet the following admission requirements:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and the Netherlands.
3. Enable inventory storage in at least two of these countries.
4. Make sure your products meet Pan-Europe product access requirements.
5. Make sure you fulfil VAT compliance rules. You can find more information about VAT compliance here.
6. Ship your inventory to an Amazon fulfilment centre in the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and the Netherlands.
3. Enable inventory storage in at least two of these countries.
4. Make sure your products meet Pan-Europe product access requirements.
5. Make sure you fulfil VAT compliance rules. You can find more information about VAT compliance here.
6. Ship your inventory to an Amazon fulfilment centre in the EU.
*As of 3 September 2026, all Pan-EU FBA products (new and existing) must be actively offered in the Netherlands to subscribe and continue to receive Pan-EU benefits.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
In addition, from 26 February 2027, all Pan-EU FBA products must also be actively offered in Belgium upon registration. We'll let you know at least 30 days in advance.
The Pan-European FBA programme includes additional retail options: amazon.se, amazon.ie, and amazon.pl. Offers in these stores remain optional.
What are the benefits of Pan-European FBA?
Here are the main benefits of selling via Pan-European FBA:
1. It may help your business expand internationally.
2. It may help you accelerate your growth with flexible storage.
3. You can start with just 2 VAT numbers, which means you don't have to register for VAT in each country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save up to 53% on your fulfilment costs.
6. Sell FBA Small and Light products through Pan-European FBA.
1. It may help your business expand internationally.
2. It may help you accelerate your growth with flexible storage.
3. You can start with just 2 VAT numbers, which means you don't have to register for VAT in each country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save up to 53% on your fulfilment costs.
6. Sell FBA Small and Light products through Pan-European FBA.
How do I keep track of my inventory and sales via Pan-European FBA?
When you enable countries for inventory placement, you authorise Amazon to store your FBA inventory in each of those countries. Amazon can then move your inventory between EU fulfilment centres at its sole discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How do I list my products through the Pan-European FBA programme?
To sell your products in EU stores, you must create listings on each of these marketplaces. You can use the same procedure that you used to create listings in your own store. The same FNSKU must be provided for all listings you create.
To list your products, you can simply use the Build International Listings tool and choose which stores you want to expand your business in.
To list your products, you can simply use the Build International Listings tool and choose which stores you want to expand your business in.
How can I use low-cost FBA products via Pan-European FBA?
You can register eligible listings with discounted FBA rates for low-priced products for Pan-European FBA. Products in all categories automatically receive discounted FBA rates when the product price is no more than GBP 10 (UK), EUR 11 (Germany), EUR 12 (Netherlands, France, Italy, Spain, Belgium), SEK 140 (Sweden), PLN 55 (Poland) (including VAT).
In addition, products in all categories (except products in the categories Beauty, Health & Personal Care; Home & Business Services, Industrial & Scientific; Stationery & Office Supplies; Grocery; Books; Amazon Devices; Home & Kitchen) automatically receive discounted FBA rates when the price is no more than GBP 20 (UK), EUR 20 (Germany, Netherlands, France, Italy, Spain, Belgium, Ireland), SEK 230 (Sweden), PLN 85 (Poland) (including VAT)).
In addition, products in all categories (except products in the categories Beauty, Health & Personal Care; Home & Business Services, Industrial & Scientific; Stationery & Office Supplies; Grocery; Books; Amazon Devices; Home & Kitchen) automatically receive discounted FBA rates when the price is no more than GBP 20 (UK), EUR 20 (Germany, Netherlands, France, Italy, Spain, Belgium, Ireland), SEK 230 (Sweden), PLN 85 (Poland) (including VAT)).
Deliver across Europe with Pan-European FBA
By selling on Amazon, you can reach tens of millions of shoppers, whether you sell one item or millions. Your account configuration is set to sell across Europe
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