Dropshipping: The ultimate guide for e-commerce businesses

This guide explains how dropshipping works, covers the different players in the process, and explores the potential pros and cons of using dropshipping as a delivery method for e-commerce businesses.
39 € (excl. VAT) per month + selling fees
Vrouw leest over dropshipping.

What is dropshipping and how does it work in the Netherlands?

Dropshipping is an e-commerce business model that has become increasingly popular in recent years.With dropshipping, the seller does not need to have a physical inventory of products, but works with a supplier who stocks the products and ships them directly to the customer when an order is placed.

This means that the seller does not have to invest in a warehouse or inventory and can focus on setting up an online shop and attracting customers.

One of the biggest advantages of dropshipping is the low start-up cost. Sellers don't have to buy and manage inventory, so they don't need to rent a warehouse or pay staff to process and ship orders. As no large initial investments are required, start-up risks are limited.

Dropshipping also offers more flexibility for sellers in other areas, such as experimenting with different products without having to commit to purchasing a large inventory. If certain products don't sell well, you can easily withdraw them from the online shop and replace them with other products that are more popular.

Dropshipping therefore offers sellers an easy and flexible way to launch an online shop without the traditional costs and risks associated with physical inventory.

However, dropshipping also has its own challenges. Sellers have less control over product quality and order delivery times, which can result in customer dissatisfaction. Moreover, profit margins are sometimes lower due to increasing competition and the fees charged by suppliers for dropshipping services.

Overall, dropshipping is an attractive option for those who want to start an online business with low start-up costs, but it requires careful planning and good management to be successful.

While many sellers worldwide choose dropshipping as a solution for their e-commerce business, a better understanding of exactly how it works can help with your decision regarding whether or not to start dropshipping.
Global dropshipping

How does dropshipping work?

Dropshipping is an e-commerce model in which an online retailer sells products without having a physical inventory. Instead, the retailer places an order with a supplier who ships the product directly to the customer. This model can be attractive for new entrepreneurs because it requires little start-up capital and does not involve inventory risk. Below is a structured explanation of how dropshipping works for a beginner.
  • Search for and select a niche: Finding a niche is a critical step in setting up a dropshipping business. You must consider trends, competition, prices, and margins. A good niche is one that you are passionate about and where you can stand out.
  • Find suppliers: Find suppliers that support dropshipping and that offer products that fit your niche and budget. Look at factors such as price, shipping costs, shipping times, quality, and guarantees.
  • Build an online shop: There are several e-commerce platforms you can use to build your online shop, such as Shopify, WooCommerce or Magento. Choose a platform that suits your needs and offers good integration with your chosen suppliers.
  • Marketing: Once online, you must bring your products to the attention of potential customers. To do this, you can use online marketing channels such as social media, but paid ads and email marketing can also help promote your brand and products.
  • Processing orders: When customers place an order in your online shop, you must forward it to your supplier. They will ship the product directly to the customer. Your job is to keep the customer informed about the shipment status and to resolve any issues.

Understanding the seller, manufacturer, and wholesaler

In dropshipping, there are three major players: the seller, the manufacturer, and the wholesaler.

The seller is the retailer offering and selling the products on their website or online shop. The seller’s job is to ensure that orders are in stock and delivered to the customer on time. The seller is also responsible when there are problems with delivery or the quality of a product.

The manufacturer makes the products and guarantees their quality: they must ensure that the products they make are of high quality. Close cooperation between manufacturer and seller is important to ensure that the quality of products meets customer expectations.

The wholesaler acts as an intermediary between the seller and the manufacturer. Wholesalers are responsible for storing the products and shipping them to the customer.

Together, the seller, manufacturer, and wholesaler form an important triangle in the dropshipping model, allowing the seller to offer products without inventory costs or storage concerns.
Vrouw die zich afvraagt: wat is dropshipping

How do you find the right dropshipping partner?

As explained, dropshipping is an e-commerce model in which a shop does not have inventory that must be managed as products are shipped directly from a supplier to the customer. When looking for the right dropshipping partner, there are several steps you can follow.

First of all, it is important to determine which niche you want to be active in. Then, create a list of the products you want to sell. This will help you to search for potential partners in a more targeted manner.

Of course, it is essential to verify the reputation of the suppliers. Fortunately, you can find reviews about most suppliers on their websites and social media. Since these are written by fellow dropshippers, we can assume that they are reliable.

As a seller, you are also free to contact suppliers and ask them questions about their products, shipping, and returns policy. Openly and transparently discuss the conditions for a collaboration, too.

It is very important to know whether or not a supplier is trustworthy and offers good customer service.
This first step is essential to building a good reputation and retaining customers.

Dropshipping products from multiple suppliers

By using multiple suppliers in a dropshipping business, the retailer can offer a wider range of products without the risk of being left with unsold goods. Here, too, however, it is important to ensure that all suppliers are reliable and that the quality of the products and delivery times meet customer expectations.

Because dropshipping can relieve sellers of the administration, costs, and management involved in buying and storing products, some choose to use a range of products to sell from various suppliers. These can be purchased, stored, and delivered by the same dropshipper, but each product can also be handled by a separate third party.
This depends on the agreement and the method chosen by the seller.

Depending on your choice, offering a range of products from different suppliers can offer benefits, such as:
  • You can offer customers a wider range of products when you select multiple suppliers for your business. This variety of products makes it easier for you to offer your customers more choice.
  • You can expand the scope of your business network and build more contacts. Using multiple suppliers to purchase your products gives you the opportunity to enter into numerous business relationships. This can offer a potential benefit if and when your business grows.
Experience shows that, like in any business, it is not always easy to work with multiple business partners. For this reason, never work with just anyone. Do thorough research before concluding an agreement with one or more suppliers.

Is dropshipping right for my business model?

Ultimately, it's up to you to decide if dropshipping is the right concept for your business. To help you make your decision, we have compiled a list (below) of some important considerations and questions to ask yourself.

Do you want to sell your products with your own branding?

Developing and establishing your own brand can give you a high level of recognition among customers, reduce price pressure, and contribute to customer loyalty.

When setting up and developing your own brand, it is particularly important to make the shopping experience as pleasant and therefore user-friendly as possible for your (potential) customers, from the first visit to your online shop to delivery to their door.

With dropshipping, you can outsource many individual steps to partners, but that means you are no longer in control of product quality, packaging, shipping, and delivery to customers. When the quality is not up to par, customers are quick to say goodbye to a brand and buy from the competition.

Also keep in mind that when it comes to dropshipping, the options for customising product branding are very limited.

How much control do you want to have over product quality?

Of course, the quality of the products you offer in your online shop will be key to the success of your company.

High quality can be promoted with positive reviews and can support the recognition effect. However, if the quality promised in the offer does not match the customer's impressions, you can expect a high rate of returned products. At worst, negative reviews follow online and the customer opts for a competitor.

As permanent quality control is sometimes difficult to achieve in the dropshipping model, it is best to choose reliable third parties as partners.

What delivery times are important to you for your products?

Customers who shop online usually expect a fast shipping and delivery time. Research shows that 84% of online shoppers see fast delivery as an essential part of their shopping experience.

Delivery times that are too long can quickly contribute to a negative image for your online business and your brand. For that reason, pay attention to the delivery terms and times when selecting a dropshipping supplier. Discuss the associated costs and make clear agreements, too. A track-and-trace system can help you monitor deliveries.

What are the (possible) advantages and disadvantages of dropshipping?

As you know by now, the low start-up cost is one of the biggest advantages of dropshipping for many businesses. It is also now clear to you that you don't have to worry about storage and shipping, and that the dropshipping model enables you to offer a wide range of products to your customers. We also discussed some potential drawbacks, such as a seller's limited control over product quality and deliveries, but there are also a few things to consider before starting your dropship e-commerce business.

For example, there might be lower profit margins due to high competition and sales at wholesalers can lead to possible delays in delivery.

The benefits of dropshipping

  • Low start-up costs: Dropshipping requires no inventory, which means you don't have to invest money in buying products or renting storage space.
  • No physical storage space required: As you don't have to store inventory yourself, you don't need physical storage space, so you don't have to pay extra for rent, insurance, or maintenance.
  • Flexibility: With dropshipping, you can work from anywhere as long as you have an internet connection. This gives you the flexibility to work from home, in cafes, co-working spaces, or anywhere else you choose.
  • Wide product range: As you don't have to buy inventory, you can easily offer new products without running financial risks.
  • Scalability: Dropshipping allows you to grow rapidly without worrying about expanding your physical infrastructure. It's easy to test new products and markets and scale your business as demand increases.

The disadvantages of dropshipping

  • Less control over product quality: When you use dropshipping, you're relying on the supplier to ship and deliver products to your customers. This means that you have less control over the quality of the products that are delivered, and this might result in customer dissatisfaction.
  • Competition and market saturation: Dropshipping is a popular way to earn money online, which means there is a lot of competition. It can be difficult to stand out from other dropshippers and to find a profitable niche, especially if the market you want to operate in is already saturated.
  • Shipping difficulties: Shipping products from multiple locations can present logistical challenges, such as delays, lost packages, and customer complaints.
  • Margin: Dropshipping companies often have lower margins than traditional retail companies because they don't usually hold physical inventory. This means it can be difficult to make enough profit to keep running your business.
  • Dependency on suppliers: Dropshippers depend on the reliability of their suppliers to deliver products on time and in good condition. If your supplier fails, it can cause major problems for your company and damage your reputation with your customers. Fortunately, as we mentioned earlier, you can carry out the necessary research and ask questions to potential suppliers.
If you weigh the pros and cons, you might come to the conclusion that in your specific case, the disadvantages of dropshipping outweigh the benefits. However, if uncertainty prevails, there are some alternatives to consider, such as affiliate marketing or Fulfillment by Amazon (FBA).
Man overweegt de dropshipping betekenis

FBA as an alternative to dropshipping: How does it work?

If you're still unsure or you've come to the conclusion that dropshipping isn't the right fit for your e-commerce business, consider using Fulfillment by Amazon (FBA) instead.

Fulfillment by Amazon (FBA) is an Amazon service that allows sellers to store inventory in Amazon's fulfilment centres. Once someone has placed an order, Amazon takes care of shipping, packaging, and customer service for the seller. This makes FBA a popular dropshipping alternative, as the seller maintains control of their inventory and can offer faster shipping times. In other words, FBA offers a degree of certainty that dropshipping cannot offer, or is less able to offer.

Overall, FBA can provide sellers with a hassle-free way to manage inventory and fulfil orders, while also benefiting from Amazon's extensive resource and customer base.

With FBA, it is Amazon that arranges the storage and delivery of your products. However, before you can start selling using FBA, you must first package your chosen products according to Amazon's packaging guidelines and, according to our shipping requirements, ship them to a nearby Amazon Fulfilment Centre.

Once the products are stored at the fulfilment centre, they are listed as available for your customers to purchase. This is one of the big advantages of becoming an Amazon seller and using FBA to deliver your products to customers.

As soon as your business is operational and a customer orders a product, it is Amazon that is responsible for collecting, packaging, shipping, and delivering the product. Amazon will also handle all customer service requests and any returns.

FBA also offers various options for specific requirements, such as FBA Small and Light, FBA Subscribe & Save, Multi-Channel Fulfilment, and FBA Heavy Bulky.

Is dropshipping the right choice for your e-commerce business?

Now that you know more about dropshipping, we have made a list of the most important factors to consider when making a decision (below).
  1. Brand identity: When you sell a product, the look, feel, and design of your products can be a deciding factor for customers. There are several reasons why the dropshipping concept gives you only partial control over these aspects. If you can't find a dropshipper that can customise products to your liking, it could be a potential disadvantage.
  2. Product quality control: Similarly, since you only have limited control over the items you purchase and that are stored by your dropshipping partner, it follows that you also have only limited control over the quality of the product. If the end products don't offer the quality you promise, it can cause customers to not select your brand and shop as their preferred choice.
  3. Delivery times: Since the delivery and fulfilment process is in the hands of your dropshipping partner, make sure they have a good track record when it comes to timely shipments.
    Services like FBA can actually help you deliver products faster – some even qualify for free two-day delivery under Amazon Prime if they meet certain conditions.
  4. Financing: If you have less capital initially, dropshipping and certain other alternatives allow you to reduce spending on buying, purchasing, and storing products before selling them.
If you can set your priorities with the above aspects, you'll be closer to deciding whether to use dropshipping as a fulfilment method for your e-commerce business.


Dropshipping is a retail fulfilment method in which a shop does not stock the products it sells. Instead, when a shop sells a product, it buys the item from a third party and has it shipped directly to the customer. The third party can be a manufacturer, wholesaler, or other retailer.

The main advantage of dropshipping is that it only requires a small investment up front, because you don't have to purchase inventory in advance. It also provides greater flexibility, because you can easily change your product offerings without worrying about unsold inventory. In addition, the risk associated with holding stocks is minimised, because you don't own any products.

However, there are also disadvantages to dropshipping. First of all, the profit margins can be quite low due to the high level of competition in the market. Second, you have little control over product quality, shipping times, and packaging, which can lead to poor customer experiences. In addition, relying on a third party for product delivery can result in product availability issues, and the lack of supply chain control can make it difficult to scale your business.

Dropshipping can be a great option for entrepreneurs who want to start an online business with a little investment, but it is and remains important to weigh the pros and cons carefully before making a decision.


What is dropshipping?
Dropshipping is one of the ways in which a seller can outsource the process of storing, packaging, and delivering products to customers to a third party.
Do I have to use dropshipping to deliver my products?
No, it is not mandatory to use dropshipping.
Is dropshipping allowed on Amazon?
You must follow Amazon's Dropshipping Policy if you plan to fulfil Amazon orders using a dropshipper.
Can I dropship via Amazon?
No, Amazon is not a dropshipping service. However, Fulfillment by Amazon (FBA) is an alternative to dropshipping, in which Amazon stores, picks, packages, and ships your products. By choosing Amazon's multi-channel fulfilment, you can also use FBA to deliver products that you sell outside of Amazon, such as on your own e-commerce website or on various other websites.
What's the difference between a manufacturer, wholesaler, and retailer?
Generally, manufacturers make the products, as the name suggests. Wholesalers usually buy products in bulk from manufacturers and then sell them to retailers – in most cases, they don't sell directly to end users. Retailers, on the other hand, can operate small shops or outlets from which they sell directly to the end consumer. Some manufacturers, wholesalers, and retailers might also offer dropshipping solutions to deliver products to end customers.
Can I have products delivered around the world with dropshipping?
This depends on your dropshipping supplier and you should check with them. Some deliver internationally, others do not.
39 € (excl. VAT) per month + selling fees
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