Register your brand with Amazon

Register your trademark, promote your brand and create a safe and trusted experience for customers on Amazon.
Already selling on Amazon?
New to Amazon?
39 € (excl. VAT) per month + selling fees

Amazon can help brands of all types and sizes build, grow, and protect their business

Brand Registry gives you greater influence and control over your brand’s product listings on Amazon and enables you to promote and grow your brand on Amazon with enhanced brand content (A+) and brand analytics.
A+ content
A+ content
A+ content enables brands to describe their product features in new ways by including a unique brand story, enhanced images, and text placements which may result in higher conversion rates, increased traffic, and increased sales when used effectively.
Stores is a free, self-service, branded destination on Amazon where advertisers can help shoppers discover your product portfolio and related products on Amazon.
Sponsored Brands
Sponsored Brands
Sponsored Brands helps customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads.advertenties.
Brand Analytics
Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing activities.

Amazon Launchpad

Amazon Launchpad supports brands with innovative products to improve their discoverability and help grow their sales, with access to customer engagement tools, merchandising, and strategic support.
Amazon Launchpad
Amazon Project Zero - Woman planning icon

Project Zero

Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero through automated protections, self-service counterfeit removal, and product serialization.

Amazon Launchpad

Amazon Launchpad is a growth programme that helps entrepreneurs launch and boost the sales of unique, innovative, or sustainable products on Amazon.

Join thousands of brands across Europe growing with Amazon Launchpad

Sign up now to help build, grow, and protect your brand on Amazon.

Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
€ 39 (excl. VAT) per month + selling fees
Identify yourself as a brand during sign-ups
Please Note: All new Selling on Amazon subscriptions include access to sell on,,,, and Fees, available product categories, and selling requirements may vary between the 6 countries
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