Lower rates in 2026 = higher margins. See what you're savingLower rates in 2026 = higher margins. See what you're savingFULFIL
Make sure your customers receive their purchases
If an Amazon customer buys your product, we can ship the order for you with Fulfilment by Amazon (FBA) or you can ship it yourself. Many Amazon sales partners use a combination of different fulfilment options.
Get fast, free shipping with Prime
Many Amazon customers look for products with the Prime badge because it shows that products are delivered quickly and free of charge. Using FBA to ship your products is the easiest way to get a Prime badge for most product listings.
You sell it – we deliver it
Fulfilment by Amazon (FBA)
How Fulfilment by Amazon works
When you sign up to sell on Amazon, you're automatically enrolled in FBA for free. If you decide to take advantage of this, you send your inventory to Amazon fulfilment centres. We will then arrange shipping, customer service, refunds and returns for those products. You can keep track of your FBA inventory in Seller Central.
Benefits of Fulfilment by Amazon
Amazon takes care of logistics so you can focus on more important things in your business.
- Stop worrying about fulfilment and get help scaling your business.
- Outsource storage, customer service and returns.
- Unlimited, fast, one-day delivery for millions of items.
- Display the Prime badge with eligible products.
- Improve your chances of your product offerings being featured on product pages.
There is no minimum number of units and no obligation to use FBA for all your products. You have the freedom to adapt your strategy to the needs of your e-commerce business.
Amazon Easy Ship (AES)
Ideal for: Sellers with their own warehouse who want to offer their buyers a fast and reliable delivery experience.
What is Amazon Easy Ship?
Amazon Easy Ship is a shipping service for sellers with addresses in the Netherlands to help them fulfil their orders. With Easy Ship, your products are shipped to your customers by Amazon-approved transport services, at high speed and at Amazon-agreed shipping rates, and with automatic tracking, so you always know where your shipments are.
What are the benefits?
Amazon Easy Ship benefits:
Easy Shipping:
Take your packaged and labelled orders to the designated delivery location. The carrier then picks up the packages there and ensures delivery to your customers.
Special rate overview:
Benefit from a special rate overview with no permanent contract and no minimum number of orders. Fast and reliable delivery: With automated tracking of your orders, your customers can benefit from a fast and consistent delivery experience.
Fast and reliable delivery:
With automated tracking of your orders, your customers can benefit from a fast and consistent delivery experience.
How does it work?
- When orders arrive, schedule the collection of your packages with the carrier in Seller Central. Print the shipping labels (individually or in bulk) and stick them to your packages. They are then tracked and shipped at rates agreed by Amazon.
- Take the package to the nearest eligible delivery location and the carrier will ensure delivery to the customer. Customers can track the package from the first scan of the transport service to delivery.
- Drop off the packages at the nearest eligible delivery location and the carrier will ensure delivery to the customer.
- Customers can track the package from the first scan of the transport service to delivery.
How your fulfilment choice determines your price competitiveness
Your fulfilment model directly determines how competitive your total delivery price is on Amazon NL, because Amazon's Featured Offer algorithm combines product price and shipping fees into one total price. A seller with a lower product price but visible shipping fees often loses the Featured Offer position to a seller who offers free Prime delivery at a similar total price via Fulfilment by Amazon.
For small, lightweight products up to €12 on Amazon NL, the FBA pricing for low-priced items programme offers discounted fulfilment fees compared to standard FBA rates. This gives you real scope to set sharper pricing or to improve your margin without passing on extra costs to buyers.
Packaging that falls into a lower weight class within Amazon's pricing structure reduces your unit fulfilment fees even more. The FBA revenue calculator in Seller Central allows you to model these scenarios side by side before choosing a fulfilment method.
Sellers who fulfil orders themselves via Amazon Easy Ship can also remain competitive, because Easy Ship ships at Amazon-negotiated rates with automatic tracking. Regardless of the route you choose, the same principle applies: a consistent and transparent total delivery price is the most powerful lever to win the Featured Offer and convert Amazon NL buyers on a large scale.
For small, lightweight products up to €12 on Amazon NL, the FBA pricing for low-priced items programme offers discounted fulfilment fees compared to standard FBA rates. This gives you real scope to set sharper pricing or to improve your margin without passing on extra costs to buyers.
Packaging that falls into a lower weight class within Amazon's pricing structure reduces your unit fulfilment fees even more. The FBA revenue calculator in Seller Central allows you to model these scenarios side by side before choosing a fulfilment method.
Sellers who fulfil orders themselves via Amazon Easy Ship can also remain competitive, because Easy Ship ships at Amazon-negotiated rates with automatic tracking. Regardless of the route you choose, the same principle applies: a consistent and transparent total delivery price is the most powerful lever to win the Featured Offer and convert Amazon NL buyers on a large scale.
SUCCESS STORIES
The feedback we've received and the reviews we're getting are really inspiring.Helen RolfeSpring Designs
We expect an estimated 20% increase in sales, just from converting a product to FBA.David GutfreundThe Light Factory
A tour of a fulfilment centre
Amazon has 175 fulfilment centres worldwide to store and ship your products with FBA.
You sell it – you ship it
Fulfilment by Merchant
When you fulfil orders yourself
Fulfilment by Merchant may be of interest to you if your products are not ideal for FBA, for example, if you have dangerous goods that don't meet fulfilment centre requirements or seasonal products that incur excessive storage costs. Or maybe you already have a logistics network, so you don't need FBA.
In such cases, Fulfilment by Merchant allows you to:
In such cases, Fulfilment by Merchant allows you to:
- Keep your inventory close at hand
- Use your own packaging or labels
- Continue to make a profit on products with smaller margins
- Offer products that are eligible for sale on Amazon but are not FBA eligible
Amazon's dropshipping policy
Dropshipping involves asking a third party to fulfil orders directly on your behalf. Amazon has a very specific policy for this practice. To use this method, you must meet these requirements to avoid losing your seller privileges.
Understand how your fulfilment model affects VAT requirements
Depending on the nature of your business, you’ll need to apply for a VAT number in European countries, according to the regulations in force. Some of the factors affecting your VAT obligations are the fulfilment model and the country in which your inventory is stored.
More information about fulfilment
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