Start selling with Amazon

The short answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop up on your radar soon. Small and medium-sized businesses thrive here, and they account for more than half the units sold in our stores worldwide. Whatever your business - and whatever size it is - we’re excited about you growing with us. Find your fit and start your online store today.

Amazon settles the account balance 14 days after you register your Seller Account. This means that Amazon will initiate a payment to your bank account on your settlement date. The settlement process repeats every 7 days.

The selling fees you pay depend on your selling plan and the types of products you sell.

Selling plan fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
If you choose the Professional selling plan, you incur a flat fee of € 39 per month and no per-item fee (this means you only pay € 39 each month regardless of how many items you've sold).
If you choose the Individual selling plan, you pay a € 0,99 fee for each item you sell on Amazon.

Selling fees
These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).

Shipping fees
When you fulfil orders yourself, Amazon shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.

Fulfilment fees
For products that Amazon fulfils for you (known as Fulfilment by Amazon, or FBA), there are fees for order fulfilment, storage, and optional services.

While there is no single correct answer, the fact is that Amazon offers you unlimited potential for growth. As soon as you start selling your products, there are multiple ways to grow your Amazon business.

Immediately after your Amazon Seller business has been launched, we offer you numerous tools to help you take your business to the next level. As a brand owner, you can generate more revenue with the New Seller Guide while getting benefits of Amazon's new brand bonus.

No. To sell on Amazon, you don't need an LLC (limited liability company). You can immediately begin selling under your name as a sole proprietor. A sole proprietorship is fine if you're just getting started in e-commerce and want to try your hand at selling on Amazon. You can learn more about selling on Amazon through Seller University.

To get started, you will first need to complete your registration. Please ensure you have the following handy:

Our handy beginner's guide has detailed information on everything you need to know about becoming a seller on Amazon.

Some categories are open to all sellers, while others require a Professional seller account. There are also some categories of products that require official approval by Amazon for you to start selling. There are also certain categories of products that cannot be sold by third-party sellers.

Product categories requiring approval to sell on Amazon are as follows:

Find more detailed information about adding products on this Listing Guide page.
For more detailed information, visit Seller University to learn how to succeed as an Amazon Seller.

Anyone can start selling on Amazon! Both emerging brands and some of the largest Fortune 500 organizations call Amazon home. Whatever your business - and whatever size it is - with us you can reach the hundreds of millions of customers who visit Amazon to shop every day.
Whether you're an individual or a professional, you can get started with all the information you need here.

The Amazon Services Europe Business Solutions Agreement (BSA) governs the relationship between Amazon and our selling partners who sell in Amazon EU stores, including payment terms, service fees, shipping requirements, and policies for selling products on Amazon's stores. You can find the BSA as well as other information and resources on Selling partner help.

An Amazon Seller in NL can use the Amazon Seller app on mobile devices to manage sales, answer customer questions, capture product photos, and even create listings while on the go.

Absolutely! Amazon Sellers in NL can apply for Seller Fulfilled Prime, allowing them to ship Prime-eligible orders directly from their own warehouse - while still offering Prime-specific benefits like fast delivery and Lightning Deals.

If you're wondering how to start selling on Amazon as a small business in the Netherlands, start by creating a seller account through Amazon. You can choose between an individual plan (suitable for fewer than 40 sales per month) or a professional plan with a fixed monthly subscription.

Then, add your product details with clear titles, relevant keywords, high-quality photos, and a complete description. This helps customers find your offering and increases the chance of a sale.

For logistics, you can handle shipping yourself or use Fulfillment by Amazon (FBA). With FBA, Amazon handles the storage, packaging, shipping, and customer service, allowing you to focus on your products and marketing.

As a small business, it's wise to keep prices competitive, maintain high customer satisfaction, and use Amazon Ads to increase your visibility. This is how you build a successful sales strategy on Amazon Netherlands step by step.

To improve your visibility on Amazon sales, it's important to optimize your product pages. Use keywords that customers in the Netherlands frequently type, ensure clear product titles, and write attractive descriptions that are both informative and persuasive.

Also, add high-quality photos and videos, as visual content increases the likelihood of customers clicking through and purchasing.

Use Amazon Ads to actively promote your products and reach a wider audience. Obtaining positive customer reviews and maintaining a strong sales history also directly impact your visibility in search results.

By keeping your prices competitive, managing inventory, and considering fulfillment through FBA, you'll not only improve your visibility but also your conversions.

Selling through Amazon Renewed means offering certified refurbished products that meet Amazon's quality standards. Think of smartphones, laptops, household appliances, and other electronics that have been professionally tested and repackaged.

This program is especially interesting for businesses active in the refurbished or secondhand market and want to reach a broad audience. The prerequisite is that the products look like new, function properly, and come with a warranty.

Amazon Renewed therefore offers the opportunity to offer sustainable products, gain customer trust, and significantly increase your sales through Amazon.

When selling on Amazon in the Netherlands, there are two fulfillment options. With Fulfillment by Amazon (FBA), you let Amazon handle the storage, packaging, shipping, and customer service. There's also Seller Fulfilled Prime, where you handle the shipping yourself but still meet Amazon's Prime requirements to offer customers fast and reliable delivery.

The right choice depends on your business model. FBA saves time and provides access to Prime customers, while SFP can be interesting if you have strong in-house logistics and want to offer the Prime experience.

Selling on Amazon comes with clear shipping and service agreements. Sellers using Fulfillment by Amazon (FBA) are subject to Amazon's terms and conditions for warehousing, packaging, shipping, and customer service. Seller Fulfilled Prime (SFP) also has strict agreements regarding delivery times, returns handling, and customer service to guarantee the Prime experience. These agreements ensure that customers always receive reliable service, regardless of which fulfillment option you choose.

The Amazon Seller Plan determines the terms and fee structure for selling on Amazon in the Netherlands. You can choose between the Individual plan, which charges a fee per product sold, and the Professional plan, which offers a fixed monthly fee and additional selling tools. The right plan directly impacts your profitability by determining which features you can use, such as advanced reporting, bulk listings, and access to promotions. By choosing the plan that best suits your sales volume and goals, you optimize your Amazon selling strategy.