Let’s talk numbers

The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
Amazon Pricing - Prime box

Selling plan

The Individual plan costs € 0.99 per unit sold, and the Professional plan costs € 39 (excl. VAT) per month no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).

Other costs

Some selling partners may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.

Getting paid and paying fees

When you set up a selling partner account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.





(excl. VAT) / item sold
+ additional selling fee


(excl. VAT) / month
+ additional selling fee


This plan might be right for you if...
• You sell fewer than 35 items a month
• You sell more than 35 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to sell products in restricted categories
• You want to use advanced selling tools, like APIs and reports

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
Revenue calculator

Estimate your Amazon revenue

Provide your product details and fulfillment costs and see real-time cost comparisons between different fulfillment methods.
Illustration of the Amazon revenue calculator

Amazon jargon:

Referral fees

For every item sold, selling partners pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.

Category Referral Fees

Selling partners pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges

Referral Fee Schedule (effective June 8, 2021)


Referral Fee

Per-item Minimum Referral Fee

Categories with fixed referral fees
Additive Manufacturing
€ 0,30
Amazon Device Accessories
€ 0,30
Baby Products (excluding Baby Clothing)
8% for products with a total sales price up to € 10,00
15% for products with a total sales price greater than € 10,00
€ 0,30
8% for products with a total sales price up to € 10,00
15% for products with a total sales price greater than € 10,00
€ 0,30
Beer, Wine & Spirits
€ 0,30
Books, Music, VHS, DVD
Business, Industrial & Scientific Supplies
€ 0,30
Car & Motorbike
7% for Car & Motorbike electronic devices
12% for Car & Motorbike electronic accessories

For remaining Car & Motorbike products:
15% the portion of the total sales price up to €50,00
9% for any portion of the total sales price greater than €50,00
€ 0,30
• For Prime selection with a total price above £40: 15.3% for products with a total price greater than £15 for the portion of the total price up to £40, and 7.14% for any portion of the total price greater than £40.
• For any selection with a total price up to £15: 8.16%
• For any selection with a total price greater than £15: 15.3%
€ 0,30
Shoes and Bags
€ 0,30
€ 0,30
Computer Accessories
15% for the portion of the total sales price up to €100,00
8% for any portion of the total sales price greater than €100,00
€ 0,30
Consumer Electronics
€ 0,30
€ 0,30
Cycling Accessories
€ 0,30
DIY & Tools
€ 0,30
Education Supplies
€ 0,30
Electronic Accessories
·15% for the portion of the total sales price up to €100,00

· 8% for any portion of the total sales price greater than €100,00
€ 0,30
Flow Control & Filtration
€ 0,30
Fluid Transfer
€ 0,30
€ 0,30
15% for the portion of the total sales price up to €200,00

10% for any portion of the total sales price greater €200,00 (excluding mattresses, which will be charged 15% on total sales price)
€ 0,30
Grocery & Gourmet
8% for products with a total sales price up to €10,00
15% for products with a total sales price greater than €10,00
€ 0,30
Health & Personal Care**
15% for products with a total sales price greater than €10,00
€ 0,30
Industrial Electrical Supplies
€ 0,30
Industrial Tools & Instruments
€ 0,30
20% for the portion of the total sales price up to €250,00
5% for any portion of the total sales price greater than €250,00
€ 0,30
Grote apparaten (met uitzondering van accessoires, magnetrons en afzuigkappen)
€ 0,30
Material Handling
€ 0,30
€ 0,30
Musical Instruments & DJ
€ 0,30
Personal Care Appliances**
8% for products with a total sales price up to €10,00

15% for products with a total sales price greater than €10,00
€ 0,30
Sports & Outdoors
€ 0,30
€ 0,30
Video Games – Games & Accessories
Video Games – Consoles
15% for the portion of the total sales price up to €250,00

5% for any portion of the total sales price greater than €250,00
€ 0,30
Everything else
€ 0,30
*For more details on the different types of categories/products within Health & Personal Care and Personal Care Appliances, please refer to this link.

Fulfilment Fees

Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.

Pay only for the services you use

Our flexible rate structure makes it easy to be more competitive.
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Fulfilment fee
A flat fee per unit, based on the product type, dimension and weight
Storage fee
Charged per cubic foot per month

Downloadable rate cards

You can find more details about FBA and a full set of our fees in the following languages:

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.


Clothing, and Shoes and Bags

Dangerous goods - HAZMAT (standard format)

All other categories (standard format)

Dangerous goods - Hazmat (extra large)

All other categories (extra large)

January – September
€ 16,52
€ 30,00
€ 27,54
€ 25,00
€ 19,80
October – December
€ 23,11
€ 41,00
€ 42,37
€ 35,00
€ 27,50
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 271 days (aged inventory surcharge).

Estimate your FBA fees

Enter your fulfilment costs and compare the profitability of your fulfilment method to FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.

Product examples *

Product type
SD Card
Product size
Small Envelope
Standard Parcel
Large Oversize
3,2 x 2,4 x 0,2 cm
25,5 x 18,5 x 17 cm
150 x 10 x 10 cm
Outbound Shipping Weight
30 g
2,2 kg
5,4 kg
Sell on Shipping from inventory in Netherlands
€ 1,91
€ 6,26
€ 11,38
Sell on EU markets Shipping from inventory in Netherlands (EFN)
€ 4,73
€ 12,87
€ 30,06
Sell on EU markets Dispatch from local warehouse in each EU market (Pan-EU)
from € 1,90
from € 5,98
from € 10,66
* Price per unit, storage in October.
Planning to sell across Europe? The Pan-European Fulfilment by Amazon Programme and European Fulfilment by Amazon offer solutions that enable thousands of businesses to reach millions of Prime customers across Europe, faster and more cost-effectively.

Other costs

When calculating the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programmes designed to help you increase sales

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfilment centre—available to selling partners who use FBA—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees, overage fees, and removal order fees.
High-volume listing fees
The High Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of 0,0004 € per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of 5,00 € or 20% of the applicable referral fee.

For example, if you refund a customer the 10,00 € total sales price of an item in a category with a 15% referral fee, your Refund Administration Fee will be 0,30€ (10,00€ x 15% referral fee = 1.50€).

Optional programmes

Attract customers from before they even realize they need your product to the time they’re purchasing it. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Special FBA programmes like FBA Small and Light, FBA Dangerous Goods, Multi-Channel Fulfilment and FBA European Solutions help you remain competitive. You only pay for the services you use.

Frequently Asked Questions

Get answers to frequently asked questions about using Amazon for eCommerce.
How are Amazon FBA fees calculated?
FBA fees or fulfilment fees are calculated per item depending on its category, size and weight, and the channel on which the item is being sold. These cover the costs of storing your items in Amazon fulfilment centres, picking, packaging and shipping them once they are bought, and providing customer care.

These fees are charged per calendar month for all items stored in Amazon fulfilment centres. Based on the fulfilment channel used, you can get a preview of your revenue estimates (both total sales proceeds as well as per-unit sold estimates) using the FBA revenue calculator for specific items listed on Amazon.
What is the FBA calculator?
The FBA calculator is a preview tool that you can use to check and compare the estimated revenue for all the available fulfilment options for the products you have listed on Amazon and registered for Fulfilment by Amazon (FBA). You can enter your total expected sales volumes to estimate your total proceeds, check per-unit sold estimates, and also compare the fees and profitability between different fulfilment methods
What is the difference between Amazon fees and FBA fees?
Amazon fees refers to the total charges all sellers have to pay in order to have products listed and sold on the Amazon website. This includes the referral fee, which is a percentage of the total price of your product excluding any taxes. It is charged for each item sold and varies by category.

Then, based on your selling plan, you may incur a per-item fee or a monthly fee. For example, the Professional Selling Plan requires a monthly subscription fee that also affords the user a range of benefits.

Apart from this, certain sellers may also need to pay additional fees either for premium services or marketing or for other reasons. You can refer to this page for more comprehensive information.

FBA (Fulfilment By Amazon) Fees, on the other hand, are only charged for products that you have listed under this particular service. It is charged per unit based on the item's category, size and weight, and covers the cost to store, pick, pack and ship your products using FBA. If you have opted for this, these fees will be charged along with the other Amazon fees mentioned above.
How much does Amazon charge for storage of products?
Sellers have to pay a monthly inventory storage charge (storage fees), for the space occupied by all items stored in Amazon Fulfilment centres. This is calculated based on the daily average volume of the inventory, which is measured in cubic feet in the UK, and cubic metres in Europe.

The fee per cubic foot/metre varies based on the calendar month - it is lower from January to September, and a slightly higher amount is charged for the year-end, high-traffic months from October to December. The exact amount also depends on the category your product falls in, as well as its dimensions (size).

There is a separate fee structure for the storage of items that are classified as hazmat or dangerous goods.
€ 39 (excl. VAT) per month + selling fees
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