When an Amazon customer buys your product, either we can ship the order for you with Fulfilment by Amazon (FBA) or you can ship it yourself. Many Amazon selling partners use a mix of Amazon fulfilment and shipping their own orders.
Many Amazon customers look for products with the Prime badge because it represents fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge for most offers.
You sell it, we ship it
Fulfilment by Amazon (FBA)
How Fulfilment by Amazon works
When you sign up to sell on Amazon, you’re automatically enrolled in FBA for free. If you decide to go that route, you’ll send inventory to Amazon fulfilment centers, and we’ll handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.
The feedback we’ve got and the reviews we get have been really inspiring.
Helen RolfeLente Designs
Just by moving a product into FBA we estimate a 20% kick in sales.
David GutfreundThe Light Factory
Tour a fulfilment centre
Amazon has 175 hundreds fulfilment centres around the world ready to store and ship your products with FBA.
You sell it, you ship it
Fulfilment by Seller
When to handle orders yourself
Fulfilment by seller might be right if your products aren’t ideal for FBA—for instance, hazardous goods that don’t meet fulfilment centre requirements or seasonal products that would incur excessive storage fees. Also, you may not need FBA if you already have a logistics network in place.
In cases like these, fulfilment by seller allows you to:
Keep your inventory on hand
Use your own packaging or labels
Stay profitable on products with tighter margins
Offer products that are eligible for sale on Amazon, but ineligible for FBA
Amazon's drop shipping policy
Drop-shipping is when you enlist a third-party to fulfil orders on your behalf. Amazon has very specific policies around this practice. If it’s a method you intend to use, make sure to follow these requirements to avoid losing your selling privileges.
Understand how your fulfilment model affects VAT requirements
Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.
You can now reach millions of customers through your Seller Central account. Your registration gives you access to European and other international marketplaces. In your account configuration, all European countries are enabled for selling. You can sell on all these marketplaces with no additional subscription fees. After registration, all you need to do is create product listings on your home marketplace and eligible product listings are automatically recreated on the remaining seven marketplaces via our Build International Listings tool. If you want to change the countries/marketplaces where you offer your products, go to the product listing settings page and update your preferences here (login required). Due to the introduction of a customs border between the United Kingdom and the EU, Amazon will not be able to fulfil FBA orders across the UK-EU border from 1 January 2021. To sell with FBA in both the United Kingdom and the EU, you must ship inventory to fulfilment centres in both the United Kingdom and the EU. Click here for more information (login required).