FULFILMENT BY AMAZON

Save time and grow your business with FBA

Do you already sell on Amazon?
New to Amazon?
€39 (excl. VAT) per month plus selling fees
FBA video preview

Low-price FBA rates

Low-price FBA rates is an Amazon fulfilment solution for fast, small and lightweight products worth up to £10 (UK), €11 (DE),
€12 (NL, FR, IT, ES), 140 SEK (SE), 55 PLN (PL) (including VAT). This program often offers lower fulfilment fees compared to standard FBA fulfilment fees for similar products when shipped locally.
Amazon fulfilment networks

Let Amazon pack, package and ship your orders

You sell it, we ship it. Amazon has one of the most advanced fulfilment networks in the world. With Fulfilment by Amazon (FBA), you store your products in Amazon's fulfilment centres. We pack, package and ship these products and provide related customer service. FBA can help you grow your business and reach more customers.

Did you know:

Selling partners have on average seen a 37%* increase in sales when converting their products to FBA in Germany, due to the faster delivery that customers love.
*This figure is based on a channel-by-channel analysis of data from Q4-2019 to Q4-2020 (excluding Q2-2020 due to the impact of COVID-19). It is provided only as a general reference point. It does not reflect real-time data, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors including, but not limited to, seasonality, selling price and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.

Benefits of Amazon FBA

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Your products are eligible for Amazon Prime for unlimited, fast, one-day delivery for millions of items.

All Amazon Prime members love to receive free two-day shipping on qualifying orders. Any products you offer with FBA may also qualify for this free shipping, as well as the coveted Prime badge. This informs your customers that Amazon handles packaging, delivery, customer service and returns. It has also been shown to increase sales by up to 26.5%*.
*Annual Selling Partner Survey 2020
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Customers get Amazon's familiar customer service and return options.

FBA takes this operational burden off your shoulders and lets Amazon's global customer service network manage your customer enquiries, refunds and returns on FBA orders.
  • FBA customer service: Phone and email support in several languages, around the clock, at no extra cost to you, except for return processing fees in certain product categories.
  • FBA returns: We manage the full customer service process for returns, through our Online Returns Centre. Learn more about the FBA policy on customer returns for orders made through Amazon.nl.
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FBA makes it easier to sell across Europe

Amazon FBA offers several fulfilment options across Europe, so you can choose the one that best suits your business. Pan-European FBA is the most popular and the fastest: Amazon stores and distributes products from Amazon fulfilment centres across Europe. With the European Fulfilment Network, your products are shipped from the central warehouse in the country of origin, while with Multi-Country Inventory, inventory is stored and shipped from Amazon fulfilment centres in your selected countries.
By selling in Europe with FBA, you can save up to 53%* on FBA fulfilment fees and increase your sales by up to 30% — you also benefit from Amazon's faster delivery and qualify for the Prime badge
*Calculated as the highest achievable savings, comparing EFN fulfilment fees with local fulfilment fees for different sizes/weights.
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Cost effective

Pay for what you use: you pay for the storage space and the orders we fulfil. Shipping costs are included in your fees at no additional cost for Amazon Prime for unlimited, fast one-day delivery for millions of items. Amazon selling fees and optional services may apply.
  • Small and Light offers lower fulfilment fees for products that meet the eligibility criteria, so you can charge a lower price for your customers, which also benefits them.

FBA storage and fulfilment fees

Normal fees

Inventory storage fees

Charged for all items stored at an Amazon fulfilment centre, based on your daily average inventory volume measured in cubic feet/metres. See how to determine the right price range for your product dimensions.

Fulfilment fees

Charged per unit for order packing and packaging, shipping and handling, customer service and returns. Use the FBA Revenue Calculator to estimate fees and see how to preview your fees.

Incidental fees

Surcharge for obsolete inventory

Calculated monthly for all items that have been stored in an Amazon fulfilment centre for more than 271 days. Maintaining a good inventory status can help avoid long-term storage fees.

Removal fees

You can have Amazon return or remove your inventory at a fulfilment centre for a fee per item.

Return processing fees

Charged for orders for which Amazon offers a customer free return shipping.

Unscheduled service fees

Charged when inventory arrives at an Amazon fulfilment centre without proper preparation or labelling, requiring additional services.
Learn more about the fees for FBA. Use the Fulfilment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
You can also download the rate cards for European markets:

Getting started with FBA

Fulfilment by Amazon simplifies fulfilment and helps you scale your business.

Step 1

Set up FBA
Create an Amazon selling account and sign in to Seller Central to set up FBA. Check the VAT obligations for FBA here.

Step 2

Create product listings
Once you've added your products to the Amazon catalogue, enter your FBA inventory.

Step 3

Prepare your products
Prepare your products for safe and responsible transport to an Amazon fulfilment centre, according to Amazon's packaging guidelines and shipping and routing requirements.

Step 4

Ship your products to Amazon
Create your shipping plan and send your shipments to Amazon fulfilment centres. Learn more about shipping your inventory to Amazon.
Once Amazon has received your products at its fulfilment centres, they are available to sell to customers. Go to Help on Seller Central for more information on managing FBA orders or discover related tools and programmes to help grow your FBA business.
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VAT made easy

Understand how your fulfilment model affects VAT requirements

Depending on the nature of your business, you’ll need to apply for a VAT number in European countries according to the regulations in force. Some of the factors affecting your VAT obligations are the fulfilment model and the country in which your inventory is stored.
SELLING PARTNER IN THE SPOTLIGHT: THE LIGHT FACTORY
Amazon Prime is one of the tools we use to increase sales; it's a super-effective sales booster. If you have a Prime badge, you'll immediately sell more products.
David GuttfreundCEO, The Light Factory
Seller in the spotlight: The Light Factory

FBA Inventory Management

Use the tools in your selling partner account to offer products, create shipping plans, send shipments, track and monitor your shipments and remove inventory from Amazon fulfilment centres.

Inventory Performance Dashboard

Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key factors that determine your inventory performance. Check your IPI score regularly. A low score can lead to higher fees and limit your ability to replenish your inventory.

Managing excess inventory

Optimise your inventory levels by knowing when to lower the price of your products or when to remove them. Check detailed information on storage fees, opportunities to boost sales and suggestions for improving the return on your inventory.

Tracking inventory age

Improve inventory throughput and avoid long-term storage fees: Use inventory age tracking tools to understand how much inventory you have and how long it has been in Amazon fulfilment centres.

Resolving stranded inventory

Keep your product listings active by including necessary information about prices and product condition as well as correcting errors. If your inventory is in an Amazon fulfilment centre without an associated active product listing, it's not available for purchase.

Replenishing inventory

Keep your best-selling products in stock with personalised inventory replenishment recommendations. You can also take into account future promotions and seasonal demand patterns. Keep track of your inventory and supplier orders so you that can meet product demand smoothly.

FAQ

Find answers to frequently asked questions about using Amazon for e-commerce here.
What is Fulfilment by Amazon (FBA)?
Fulfilment by Amazon (FBA) is a service where Amazon will take care of packing, packaging and shipping your products, as well as handling customer service and returns.
When you sign up for FBA, you’ll first need to pack and ship your products to one of our fulfilment centres.
FBA also has a dedicated programme for Pan-European FBA.
How much does FBA cost per item?
There are different fees based on the FBA services you subscribe to:
1. Fulfilment fees charged per unit sold, including packing, packaging, shipping, customer service and returns.
2. Monthly inventory fees based on inventory in Amazon FBA fulfilment centres.

Amazon's estimation tools, such as the Revenue Calculator, help you to estimate your FBA fees.
How to sell using Amazon FBA?
Register as an Amazon Selling Partner and log in to Seller Central.
Then set up Amazon FBA. To complete your registration, you’ll need the following:
  • Business email address or Amazon customer account
  • Credit card for payment (international credit cards are also accepted)
  • Valid passport or ID (verifying your identity protects both sellers and customers)
  • Valid phone number
  • A bank account where Amazon can send you proceeds from your sales
Then get ready to create your product listing, add products to your Amazon catalogue and specify your FBA inventory.

Next, send your products to an Amazon Fulfilment Centre, following Amazon's packaging, shipping and routing requirements.
Are there specific VAT obligations when using FBA?
Yes — because your inventory will not be stored in the Netherlands, you need to have a VAT number for the country where your inventory is stored in a Fulfilment Centre. You can find more information on VAT obligations here.
What to sell using Amazon FBA?
What you can sell on Amazon FBA depends on the brand, product and category. Some products are open to all sellers, while others require a professional seller account.
View the list of product restrictions and products that are not eligible for FBA.
To sell branded products protected by copyright, patent or trademark, you must be the owner of the company or an authorised reseller. To sell refurbished and pre-owned products, you must be eligible to sell on Amazon Renewed.
What is “fulfilment”?
Fulfilment refers to the entire process of receiving, packing, picking, packaging and then shipping orders to customers, including returns or exchanges.
To fulfil an order, you can choose Fulfilment by Amazon (FBA).
What’s the difference between FBA and FBM?
FBA is Fulfilment by Amazon and FBM is Fulfilment by Merchants. With FBA, Amazon handles the entire fulfilment process for you, while with FBM, the merchant (you) is responsible for packing, packaging, shipping and delivering products to customers.
Are all Prime orders fulfilled by Amazon?
No, not all Prime orders can be fulfilled by Amazon.

For items that don't work well with FBA, such as slow-moving goods or products with unpredictable demand, there's Seller Fulfilled Prime or SFP. This is a programme available to Amazon Prime members who can ship orders directly from their warehouse or storage location.
What is FBA's Manage Excess Inventory?
Amazon FBA's Manage Excess Inventory tool helps you maintain lists of excess inventory and provides you with information to take relevant action, as well as suggestions for improving inventory performance. It helps you to evaluate product demand and costs, seller input and price elasticity, identifies issues that may affect your product sales and gives you options for selling your inventory.
What is FBA’s Sell-Through Rate?
The FBA sell-through rate is the number of units sold and shipped in the past 90 days divided by the average number of units in stock. The average number of units in stock is obtained by taking snapshots of inventory levels on the day in question as well as 30, 60 and 90 days before.
Your Manage Inventory Status Report on Seller Central shows you recommendations for improving your sell-through rate.
What is FBA’s Stranded Inventory Percentage?
Inventory can get stranded if it is not processed properly or gets suppressed. When this happens, it starts incurring storage fees but cannot be sold because the product listing is not active.

Your performance is measured by the percentage of your FBA inventory units that are currently not available for purchase on Amazon. This is called the “Stranded Inventory Percentage”.

The other metric to consider is the number of Stranded Units, which shows the total number of units without an active listing, and the “Fix Listings” button, which indicates the SKU units without an active listing. These are sorted using the Fix Stranded Inventory option.
What is FBA’s Restock Tool?
The FBA Restock Tool provides recommendations for products that need to be restocked, suggested restocking quantities and shipping dates. You can customise your restock recommendations by configuring your inputs, such as lead time and number of items in case packs. The tool helps you keep track of your inventory levels, so you can maximise sales by meeting demand for a particular product without overstocking.
This feature has not yet been launched in Seller Central in the Netherlands. Therefore, you'll need to switch Seller Central to the German marketplace or another EU marketplace to access the Restock page.
What is FBA's Excess Inventory Percentage?
The excess inventory percentage is the percentage of your FBA inventory units that are in excess or have been delivered after more than 90 days.

Excess or obsolete inventory has a negative impact on the Inventory Performance Index, or IPI, a way of measuring how well your inventory is doing over time.

Your IPI score controls how you manage your FBA inventory. Your performance dashboard helps you find ways to increase sales, cut costs and track key performance metrics.
What is FBA’s In-Stock Rate?
In-stock rate measures how successfully you keep popular goods in stock.
This applies only to FBA goods sold within the last 60 days. It does not take into account units without sales or products that have been fulfilled by the seller themselves (that is, products for which you handle storage, packaging and shipping).

In Seller Central, this metric is displayed on the inventory dashboard and is updated daily. Maintaining an in-stock rate of 90–100 per cent is considered optimal.
What is an FBA seller?
An Amazon FBA seller is any e-commerce company that sells products through an Amazon store and is registered for the Fulfilment by Amazon (FBA) programme.
For Amazon FBA sellers, Amazon takes care of logistics and operations, while FBA sellers are responsible for selecting their products, shipping their inventory to Amazon FBA fulfilment centres and the inventory status.
Do you already sell on Amazon?
New to Amazon?
€39 (excl. VAT) per month plus selling fees
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